FrauWenk+++

eHealth

What is eHealth?

The term eHealth („electronic healthcare“ or „telemedicine“) describes all digital applications and technologies that are used in healthcare for the treatment and care of patients. This includes information and communication processes, such as the digitalization of health records or digital consultation hours, as well as apps, tools and online programs with which patients interact. Robotics also plays a major role in the development of the eHealth sector. For example, robots are used as care assistants and computer-controlled prostheses from the 3D printer replace missing body parts. eHealth solutions are often summarized under the terms Smart Health, Digital Health or mHealth, i.e. mobile applications for smartphones or tablets.

Why does eHealth need PR?

eHealth is booming worldwide. The market has immense potential, both for companies and for patients. In Germany, however, the digitalization of the healthcare system is only slowly picking up speed. The main reason for this is likely to be people’s reservations and fears about the new technologies and devices, which they would have to trust in important health issues. There are particular concerns about data security, as a study by Bearing Point shows. As many as 57 percent of those surveyed would use health apps, provided they did not have to worry about their data. Even the use of AI or robots does not seem to dispel all doubts: 63 percent reject an AI as a replacement for the doctor and around one in two cannot imagine being cared for by a robot. Digital health companies must counter these fears, because the industry is growing „bottom-up“. This means that the patient is the most important growth driver. PR helps companies explain the new technologies and demonstrate the significant efficiency potential of electronic healthcare.

To help e-health companies solve their communication problems and drive growth, Frau Wenk founded The Medical Network (TMN). TMN is a network of experts specializing in PR and marketing services for eHealth companies and start-ups. The team consists of communicators, journalists and marketing professionals who all share a passion for digital health issues.

Want to learn more about The Medical Network? Write to us at themedicalnetwork@frauwenk.de or call us at +49 40 32 90 47 38 99.

Which are the top 7 eHealth companies in Germany?

M-SENSE

M-Sense is a certified medical app for the treatment of migraine and headaches. Users can keep a mobile headache diary in the app and record influencing factors as well as the frequency of migraine attacks and the use of painkillers. M-sense analyses the user’s data and creates a personal headache pattern. However, the app cannot only track and evaluate data. M-sense Active also provides users with non-drug therapy methods to reduce the intensity and frequency of headaches.

CLUE

Clue is the leading app for women’s health: a menstrual calendar that helps women recognize and understand patterns in their menstrual cycle. With Clue, users can track their period, premenstrual syndrome (PMS), fertile and infertile days, and ovulation. A total of 31 tracking options are available. The clever algorithm learns from the individual data of each user and becomes more intelligent with each input. The Clue website also contains a lot of additional information and articles on the subject of women’s health.

VIVY

The app Vivy is a digital health record with a personal assistant. Users can conveniently manage all their medical documents in one place and view them at any time. This means that patients always have control over their data and are less dependent on consultation or opening hours. Individual data can be shared with doctors and laboratories as needed to make treatment holistic and effective. Vaccinations, preventive examinations and medication plans can also be managed with Vivy. Many health insurance companies already work together with Vivy – just ask yours!

ESYSTA

Esysta is an app of the research- and development-oriented medical technology company Emperra. Diabetes patients can use it to keep their diabetes diary. Data transmission from the blood glucose meter and insulin pen is fully automatic. The app makes the everyday life of diabetics considerably easier, supports better patient care and relieves the burden on health care payers.

RETROBRAIN

The Hamburg-based start-up Retrobrain has been conquering the heads and bodies of older people since 2015 with the MemoreBox game console. The goal: to stay physically and mentally fit. Retrobrain has dedicated itself to the development of therapeutic-preventive video games for both healthy seniors and those affected by dementia, Parkinson and strokes. With their solution, the Hamburg-based company shows that therapy does not always have to be boring but can also be fun.

CARA CARE

A few years ago, digestion was still an absolute taboo subject. But Cara Care is cleaning it up. The app is dedicated to the digestive health of its users with a personally tailored therapy and nutrition consultation. Users can keep their digital nutrition diary in the app, enter symptoms and improve their intestinal health in the long term.

MIMI HEARING

Mimi Hearing focuses on healthy hearing. The Berlin-based company is a pioneer in the field of sound personalization. With Mimi’s easily integrated technology, consumer electronics products such as smartphones, headphones and televisions can be adapted to the individual hearing ability of their users. This makes the sound clearer and fuller without turning up the volume. Mimi has thus taken up the fight against hearing damage caused by loud music, for example.

More information about e-health can be found on the german blog of the expert network of The Medical Network (TMN). You can listen to the podcast series of TMN as well.

Developments in Digital Healthcare

These are the Top 3 Trends 2019

THE BLOCKCHAIN

Especially in terms of data security, the blockchain plays an important role in the eHealth sector. With the help of this technology, sensitive patient data could be encrypted and thus transmitted securely, quickly and correctly by digital means. In addition, the boundaries between different IT systems – of doctors, health insurance companies and clinics – could be overcome.

ARTIFICIAL INTELLIGENCE

AI is becoming increasingly important for the utilization of large amounts of data (big data). In healthcare, the use of AI holds immense efficiency potential. For example, algorithms could evaluate patient data to identify disease risks and suggest suitable prevention and treatment approaches. In addition, artificial intelligence can be an important aid in diagnostics in imaging procedures. Even the most experienced physicians make mistakes and as a result illnesses remain undetected. In a field experiment at Stanford University, California, an AI previously fed around 2,000 images of skin changes overlooked fewer melanomas than 21 dermatologists combined. The algorithm also detected harmless changes more frequently than such changes.

CHATBOTS

Chatbots will probably not completely replace the personal contact to a doctor in the near future, but they can help to automate the communication between patients and doctor or therapist. Even today, smart assistants are able to answer questions from users independently, interact with them individually or support the therapy process of mentally ill people.

Contact

AGENTUR FRAU WENK +++ GMBH

E-Mail: themedicalnetwork@frauwenk.de

Phone: +49 40 32904738 – 99

C-Level Briefing

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