Online is the fastest growing and most important marketing channel. Worldwide, 3.5 billion people use the Internet, in 2022 this could grow to 4.66 billion users (Criteo, State of Ad Tech 2019). The biggest driver of the adtech industry in Germany is e-commerce: almost 80 percent of users shop online (Criteo, 2019). And this often via several terminal devices. This opens up countless opportunities for advertisers to reach their target groups across all channels. What is initially a great opportunity also presents a great challenge: the adtech landscape is complex and often appears intransparent. Adtech providers must position themselves clearly against current industry problems, such as ad fraud. This is achieved by participating in the media debate on the problem and using PR to explain their products and technologies. In this way, they also reach marketers who, in the confusing adtech jungle, are looking for the best solutions that enable them to use budgets efficiently and increase ROI in their daily work.

ONLINE MARKETING ROCKSTARS FESTIVAL

The Online Marketing Rockstars Festival (OMR) has long since achieved cult status in the adtech scene. Every year tens of thousands of visitors make the pilgrimage to Hamburg to take part in the online marketing spectacle. During the two days of the fair, the visitors are offered a lot: in addition to the Conference Stage, where numerous top speakers of the scene perform, and several expo stages, there will be smaller special stages, master classes, guided tours, side events and the legendary parties and live acts that give the fair its festival character.

DMEXCO

No one in the adtech industry can avoid DMEXCO. The fair has been the key event for digital marketing for ten years. In the future, DMEXCO will also become a platform, with lots of content on its own channels, 365 days a year. DMEXCO sees itself as a community and meeting place for industry leaders and experts from the digital economy and online marketing.

ADTRADER CONFERENCE

The Adtrader Conference focuses on Germany as a location for advertising: while the major international platforms and tech players are reaping the bulk of the world’s digital budget, Germany is still lagging behind its goal of establishing a counterweight. The organizer of the Adtrader Conference, Adzine, looks at the status quo of the competitiveness of the German advertising industry and shows what programmatic solutions the German adtech landscape has to offer.

D3CON

At d3con the motto could also be “programmatic everywhere”. The trade fair for programmatic advertising illuminates the future of digital advertising. The focus will be on trends such as marketing automation and marketing AI. Every year at d3con in Hamburg, leading experts, advertisers, publishers and digital agencies meet to jointly develop solutions for the major challenges of the digital marketing industry.