What is Fintech?

The term Fintech – short for financial technologies – describes all digital innovations in the financial services sector. It thus represents the part of the financial industry in which new technologies are used to optimise transactions, services or value chains. As the Fintech market evolves rapidly and is an ideal breeding ground for innovators, the term is often used in connection with start-ups.

Why does Fintech need PR?

The Fintech industry faces the challenge that it is difficult to distinguish clearly from related fields such as Insurtech, Wealthtech or Paytech. In the media, Fintech is often equated with companies, but not with the technologies that enable them to offer innovative financial products. There is also uncertainty about what Fintech solutions can do and how they will change our lives in the future. PR is an important vehicle for companies, both in B2B and consumer communications, to educate them about the benefits of their technologies and to dispel any fears they may have. Of course, PR also works in the direction of investors by creating visibility for the new business model, creating a competitive edge and conveying the vision of the founders.

What are the Top 5 Fintechs from Germany?

Tomorrow Bank

Tomorrow Bank is a Fintech with a real social impact. The Hamburg-based company offers a mobile current account and invests the money on the accounts exclusively in sustainable and social projects. Very cool: In the Tomorrow app, users can directly see how many square metres of rainforest they have already protected by using their account. Another exciting feature is Tomorrow Zero: For 15 euros per month, users can offset their entire CO2 emissions. Tomorrow recently collected three million euros within one day with an innovative crowdfunding among its own users. We are looking forward to further new and exciting features! 


Deposit Solutions is a German Fintech-UnicornFounded in Hamburg in 2011, the company has developed an open banking platform that enables banks to offer their customers attractive third-party savings products via their existing accounts. The solution gives savers access to a wider range of deposit products and thus a better customer experienceIn September 2020, Deposit Solutions expanded into the US despite the Corona crisis. Peter Thielfounder of PayPal and investor in Deposit Solutions, sees a promising future for the open banking platform: “Deposit Solutions can do for the deposit business what PayPal has done for payments”. 


Baufi24 is an advice and comparison site for property financing and mortgage interest rates. The company promises its customers a way into their own home that is as easy as online shopping. This path leads via the Baufi24 online portal, but the company also has 42 locations throughout Germany where customers can obtain personal advice. This makes Baufi24 one of the largest financing brokers in Germany. And even the corona pandemic does not seem to be able to stop the growth of the real estate company. For the first half of 2020, the Hamburg-based company reported an increase in the volume of mortgages of 89 percent compared to the previous year.   


NAGA offers its users a social trading platform. Here, thousands of members exchange their investment tips. Private investors can also copy the trading decisions of professionals in a fully automated way. Or they invest themselves in shares, ETFs, crypto currencies and many other investment forms. All with a very low threshold and without any fees. It is also possible to trade in shares of NAGA itself: The company of seriesfounder and ex-professional swimmer Ben Bilski made its successful debut on the Frankfurt Stock Exchange three years ago. Learn more about the company in this exciting podcast with founder Bilski.

The independent comparison portal helps its users to find the cheapest instalment loans and private financial products. This can be done just as quickly and user-friendly as we are used to from industry disrupters: Via a short and uncomplicated online query, users are shown the best offers from the most important providers on the market in a matter of seconds. Anyone who needs more in-depth advice afterwards can contact professional credit advisors free of charge and seven days a week. The fact that the Hamburg-based company has hit the bull’s eye with its portal became clear at the end of 2019 at the latest, when changed hands for a sum in the billions.  

The three most important events and platforms for Fintechs


As early as 2012, the Payment & Banking platform was fully dedicated to the niche topic of technologies in the banking industry at the time. Visionary, as today Fintech has long outgrown its niche. This is also reflected in the number of users of the domain: Payment & Banking recorded 400,000 page impressions in 2017 alone. In addition to a glossary, infographics and a “who’s who” of the Fintech scene, the creators of the platform have been offering a podcast since 2016, which is listened to by around 35,000 interested people per month.

Finance FWD

Finance FWD is the magazine for the new financial world and is a cooperation of the Online Marketing Rockstars with the business magazine Capital. Once a day, Finance FWD provides news, portraits, interviews and analyses from the fintech scene in its newsletter. The FFWD Podcast, in which the most important Fintech minds are interviewed, is also very much worth listening to if you always want to be up to date.


Bitkom, the Digital Association of Germany, organizes the annual Digital Finance Conference. #digifin21 presents the Fintech industry in a larger European context and looks into the future with innovative distribution channels such as mobile, voice and the IoT. The Digital Finance Conference focuses on cooperation and exchange within the European Fintech scene. News and interesting facts about the event can be found on the Digifin blog.

Everything else you need to know about Fintech




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