Artificial Intelligence (AI)

What is Artificial Intelligence?

Artificial intelligence (AI) is a sub-discipline of computer science. The term was coined in the 1950s by the computer scientist John McCarthy. He described the field of Artificial Intelligence (AI) as “the science and technology to create intelligent machines”. However, answering the question of what artificial intelligence is, is complicated by the fact that the term ‘intelligence’ can be interpreted differently. Today we subsume all applications, algorithms and systems under the concept of AI that work independently and efficiently and solve problems.

If these systems are able to independently recognize recurring structures and develop solutions for problems, we speak of machine learning. Machine learning is an essential part of AI science. The term refers to artificial intelligences that no longer need to be programmed by human hands because they are capable of analyzing large amounts of data (big data) and deriving recurring patterns and laws from them. These self-learning algorithms are already ubiquitous, without us necessarily being aware of it: Spam filters, smart assistants like Siri and Alexa, text autocorrection are all examples of machine learning.

Why do AI companies need PR?

Artificial intelligence (AI) will influence and change our everyday life, our economies and thus our society. Therefore, the future technology is a real guarantee for companies to attract the interest of the media. And: according to a recent study by Venture Capital MMC Ventures, AI start-ups collect 15 to 50 percent more investments than young companies without AI application. However, the survey also revealed that 40 percent of European companies that describe themselves as “AI start-ups” do not use artificial intelligence at all. This leads us back to the problem mentioned at the beginning about the definition of the term ‘intelligence’ in this context. This makes it all the more important for companies that offer AI-based solutions to use PR to position themselves in the media with their AI expertise and to participate in the public discourse on the further development of artificial intelligence.

In addition, public relations is an effective means of proving that Germany is also defending its reputation as an innovation location for AI, even though AI companies from the USA and China dominate in an international comparison. Nonetheless, there are 164 AI start-ups nationwide.

4 AI companies from Germany to watch


Audeering, that’s audio intelligence made in Bavaria. The name is derived from “Intelligent Audio Engineering”. The Munich-based start-up has developed an empathic AI that uses speech analysis to identify the state of mind and needs of people. The vision: machines should be able to interpret speech better than other people. The areas of application are broad and range from commerce and personal assistance to health and therapy. For example, AI can help companies better understand their customers or be used to treat dementia patients and prevent depression or burn-outs. Prominent customers of the Munich voice-KI are Huawei, BMW and Red Bull.


Jena-based Epic Insights specializes in smart data, predictive analytics and machine learning for online retailers and marketers. Their epicAI enables companies and brands to take an objective, purely data-driven look at the target groups of a website or online shop. This results in “fluid personas“. On the basis of the data, the AI predicts the user’s need at the moment he or she enters a website and shows him or her the right solution or product. The predictive intelligence of Epic Insights is supposed to provide more relevance and customer satisfaction.


DeepL – formerly Linguee – is an online service for machine translation of texts. The company from Cologne claims that their translation AI is better than solutions from Google, Microsoft and Facebook. By name, DeepL is a deep learning network. This means that it feeds itself with data in the form of ever new text entries by users and thus independently optimises the translation results.


The Berlin-based start-up Ubermetrics offers its customers cloud-based media monitoring and analytics software and describes itself as a leading content intelligence platform for marketing and PR experts. The AI-driven technology is based on data mining. Similar to machine learning, an algorithm works independently to recognize patterns in a database.

The three most important AI events


“From Fiction to Business” is the motto of the Big Data.AI Summit. The message is clear: artificial intelligences are no longer dream images, but reality. More than 5,000 AI experts will exchange ideas in more than 100 presentations and workshops focusing on the implementation of AI and Big Data in the fields of health, finance and information security. Also on the agenda: the question of ethical and political boundaries in the use of AI for the evaluation of big data.


AI Masters is an AI conference for marketing and e-commerce decision-makers. The focus is on self-learning technologies that advance the automation of marketing. What is possible now and how can brands and companies benefit from AI research in the future? Together participants and experts want to find answers to questions like these.


Rise of AI – Europe’s leading B2B conference on artificial intelligence addresses the opportunities and potential of technologies, but at the same time sheds light on the risks that the progress of AI research could pose for society and the economy. Visitors and participants will be updated by AI experts on the latest advances in AI development.

Die wichtigsten Marktzahlen aus der KI- und Robotik-Branche


Deutschland kristallisiert sich als europäischer Spitzenreiter in der Robotik-Branche heraus. Der Robotik-Branchenverband IFR zeigt in seinem Bericht World Robotics 2021: Mit knapp 26 Prozent des globalen Umsatzes ist die Bundesrepublik weltweit hinter Japan sogar das Land mit dem zweithöchsten Umsatz der Robotik weltweit. Und das, obwohl gerade einmal 0,5 Prozent der Investitionen nach Deutschland fließen. Es ist also noch in diesem Bereich noch viel Luft nach oben. Erst kürzlich erhielt beispielsweise das Dresdener Start-up Wandelbots eine Summe von 30 Millionen Euro.


Künstliche Intelligenz

Auch der Markt für künstliche Intelligenz-Software scheint immer größer und ertragsreicher zu werden. Für das Jahr 2022 allein ist ein Umsatz von 62,5 Milliarden US-Dollar vorausgesagt worden. Das entspricht einem Anstieg von 21,3 Prozent im Vergleich zum Vorjahr. Für 2025 ist sogar ein Jahresumsatz von 90 Milliarden Dollar prognostiziert. Das ist das Ergebnis der Studie „Herausforderungen beim Einsatz von Künstlicher Intelligenz“ des Bundesministeriums für Wirtschaft und Energie. Die Untersuchung beleuchtet aktuelle Hemmnisse der KI-Nutzung, wichtige Handlungsfelder der Politik und den Standort Deutschland im internationalen Vergleich aus Sicht der Unternehmen.

In Deutschland allein verwenden zurzeit 17.500 Unternehmen KI in Produkten, Dienstleistungen oder internen Prozessen. Diese Firmen können rund 25 Prozent mehr Gewinn verzeichnen. Zudem sind durch den Einsatz von künstlicher Intelligenz bereits 48.000 mehr Stellen in der deutschen Wirtschaft entstanden, wie eine Studie des ZEW Mannheim im Auftrag des Bundesministeriums für Wirtschaft und Energie zeigt.


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