It’s the end of the millennium and the world wide web and the new economy are the next big thing. At this point in 1999, the storytelling expert starts working as a journalist: first as a reporter for the technology magazines Gold and Tomorrow, most recently as editorial director of the Handelsblatt subsidiary MEEDIA.de.

Deutsche-Startups.de has been counting the social media enthusiast for years as one of the most influential web journalists. The enthusiastic BMX rider gives seminars on social media, online journalism and storytelling. He also advises founders and SMEs on the right content strategy.

Oh, right. The first storytelling Commandment is: you should not be bored.