Workshops: We identify possible trouble spots and analyse the potential communicative crises. In an inventory, we evaluate the potential trouble spots according to severity, probability of occurrence and impact on the company. We set the course for the development of a strategy for dealing with crises. We also evaluate which proactive measures can be used to defuse potential crises in advance.
Crisis manual: Based on the workshop, we develop a manual for crisis communication. In it, we define efficient organisational and process structures for the event of a crisis and set up an early warning system. The crisis manual contains communication guidelines, workflows, information guidelines and responsibilities in the event of a crisis. We also anticipate critical questions and develop statements for crisis communication.
Media training: We know how journalists work and why they conduct interviews. In media training, we teach you the written and unwritten laws of talking to media representatives. We prepare you to answer critical questions and to place your own messages in interview situations – also in front of the camera. We give feedback from the perspective of journalists and PR experts.
Crisis management: If there is an acute risk of crisis, we immediately set up a close-meshed media monitoring system and advise you on appropriate communication with customers, employees and the press in cooperation with your lawyer.